Country music superstar Kenny Chesney is launching his new clothing line Blue Chair Bay at MAGIC Marketplace in Las Vegas and is kicking his latest venture off in style with an invite-only concert at the Hard Rock Hotel on Tuesday, September 1, 2009.
Chesney’s new clothing line Blue Chair Bay, a vintage brand of ageless, simple styles, will launch at MAGIC in the Premium Men’s platform – on the Concourse (Booth PR20800). A non-traditional booth set-up, Blue Chair Bay will exhibit in a vintage Airstream trailer (a first for MAGIC!) and will also host a Corona-sponsored Happy Hour on Monday, August 31st from 4:00 – 6:00 pm.
“They tell me MAGIC is the biggest show for this sort of the thing in the world, and I love the idea that these clothes are out there for the buyers who truly know – to get to see them,” says Kenny Chesney, the biggest North American concert draw this century. “The clothes are casual, comfortable and easy to wear wherever you’re headed… and that was the whole point. Whatever you’ve got to do, something in this line will work — and for someone who lives gone most of the time, one place to find everything — like MAGIC — is a real gift.”
“MAGIC offers the ultimate exposure to its exhibitors and is the perfect setting for Kenny Chesney’s clothing launch,” said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar’s Fashion Group. “MAGIC provides a day-to-night platform that encourages a variety of exciting lifestyle launches like this, and we couldn’t be more thrilled to have Kenny.”
Blue Chair Bay captures Chesney’s laidback style for men and women. The line reflects his casual lifestyle with ageless, simple styles and a focus on quality fabrics, textures and details. The mid-priced line (ranging from $35 for a T-shirt to $72 for khakis) will include t-shirts, khakis, shorts and button-down shirts with the feel of that shirt that you’ve had forever. Chesney was extremely involved in the design process and even named a few items after friends.