Matchbox Twenty has returned with their official music video for their first single (“She’s So Mean”) from their album “NORTH” (out Sept 4, 2012). The video, directed by Rich Lee (Eminem, Norah Jones, will.i.am) is a fun, deceptively simple video that really highlights the song and engages the band members as the “mean” girl trashes their performance. It’s great to hear Matchbox Twenty back and the vocals and music is just pure pop crack.
Make sure you catch Rob Thomas on The Voice as he mentors Cee Lo’s team. The Voice returns Sept 10th on NBC (check your local listings).
Matchbox Twenty is also headling the iTunes Festival in London. They will perform at Camden’s famed Roundhouse on September 19th.